Section The Wrong Places?

Wara-wiri salesgirl with sexy clothes, it may not yet how. Later, protocol Jakarta lively streets with cars traveling advertising. But not just any car ads. At the rear of the car glass-walled box, a salesgirl liukkan body bend like dancers erotic movement, while offering the latest mobile phone.
Gerry (not her real name), former section head of promotions at the leading distribution of tobacco companies, even had a story more exciting. In Thailand, said Gerry, a car similar ads used to promote the soap. This time, the salesgirl in it completely naked in the shower! Cypress landscape was only prevented the soap brand stickers around the glass wall. Wow! Imagine. Getting jammed streets, the longer the user's eyes widened road. In fact, the show was not only seen a grown man, but people of all ages!
The salesgirl (or sales promotion girl, SPG) for it's so reliable business tool for capturing buyers. For cigarettes, for example, the marketers who use beautiful and attractive to all levels of the target consumer. Began in the villages, markets, roads, around campus and offices, malls, cafes, clubs, events to upscale entertainment.
Experience Wilma (26), that when a student had been in several exhibitions SPG car products, explain it. "It certainly was told to wear a mini dress. The more mini-dress, the maximum fee. You see, we were asked to draw the attention of visitors, to at least go to the booth, "the story.
Mariana Amiruddin, Executive Director of Women's Journal, said that, in addition to SPG, now there are signs that the umbrella girl (girl's umbrella section of the drivers or test-car driver), caddy girl (girls golf equipment carrier), or a girl carrying a sign at the game round bridal boxing, also had to look sexy. "People are already seeing these things for granted," said Mariana.
If there SPG strict dress sells sports supplements, health food or fitness equipment, we can not necessarily accuse their clothes out of place. Because it could be that tight shirt to show healthy body. Because somehow this SPG way into the representation of the products they sell. However, because the products are also sold at the mall for example, which must also full of children, use of excessive clothing section is to be questioned. "Because, the families come to the mall to shop, not to the buttocks and chest were treated to sexy," added the Marianas.
From the side of employers, using excessive sexy image was profitable. But, no denying, too, some of SPG is willing to do (probably because of the low bargaining position). Wilma, who now works as a marketing staff of a bank, used to pursue the profession because they want to increase the allowance, because the ration from their parents lack. "From the beginning, the company has warned that many of the risks of this job, so I do not need to get angry when a treatment is less fun than the customer," he said.
Anthropologists, University of Indonesia, Suraya Afiff, see this phenomenon arises because of the assumption in the community, which is always linked with the role of women's sexuality. "So, will always be questioned too, why should sellers sexy-looking woman?" Do not aim the salesperson is 'just' deliver information about products, "said Suraya.

Note: Women have proven strengths as a salesperson. Although it seems to be the salesperson is easy, they work really hard with a big risk.